All Nike Everything

​I’ve always been the kind of girl who prioritizes comfort in what she wears. So when yoga pants quickly replaced the everyday blue jean, I was ecstatic. However, Nike took this trend and ran with it (lol get it?). In a millennial generation, where on-the-go lifestyles are the norm, Nike was put to the test, but they came out victorious. Not to sound like the Dad in My Big Fat Greek Wedding, but did you know Nike actually got their name from the Greek Goddess of Victory? Anyways, as the millennials traded their jeans for leggings, this inspired the athletic industry to make their clothing dual purpose, as everyday wear for busy lifestyles.  Voila! Nike’s Lifestyle brand: where comfort meets fashion. 

Aside from the versatile apparel for people on the go, Nike took it one step further and began building emotional attachments between the product and consumer. Their mission statement is "to bring inspiration and innovation to every athlete in the world", but athlete’s aside they inspire their customers to be the greatest in whatever they do. Taking on campaigns like Lebron and his ‘Equality’ line supporting Black Lives Matter and Serena Williams and ‘The Force is Female’ line inspired by the Women’s Movement, they set out to represent more than an athlete. Because at Nike, you don’t just want the outfit you want the lifestyle that comes with it. Now people will say that every athletic company has their Celebrity Face, like Steph Curry with Under Armour… but the athlete’s at Nike are more than a face; they have a message, they are leaders and role models and they inspire you to be your best self (and if nothing else, their shit looks DOPE).

Click on the gallery below to see some of my favorite pieces in my closet right now: